The creators who post every day aren't more creative than you. They just never start from a blank page. They look at what's already getting attention in their niche this week and tell that story their own way. Here's a routine that takes about 20 minutes once a week.
Why "already working" beats "original"
A story that people are watching, reading and arguing about right now has proven demand. Your job isn't to invent a topic; it's to bring a better hook, a clearer explanation or a fresh angle to one that's already moving. That's a much easier problem to solve.
The weekly routine
1. YouTube: this week's most-viewed videos in your niche (5 minutes)
Search a few core terms for your niche and filter to videos uploaded this week, sorted by view count. Note any topic that shows up more than once: that's a trend, not a fluke.
2. News: what's breaking (5 minutes)
Search your niche in a news search for the past week. Launches, studies, rule changes and big announcements turn into great News brief or Whiteboard videos, because viewers want to know "what does this mean for me?"
3. Hacker News and communities: what people are arguing about (5 minutes)
For tech, AI, startups and tools, Hacker News can be an early signal: stories often show up there before they spread. In other niches, look at the subreddits, forums and Facebook groups your audience reads. A post with a long comment thread is a topic people care about.
4. Write five hooks (5 minutes)
From everything you found, pick five stories and write one hook line for each. Don't write the full script yet. If you can't write a hook you'd stop scrolling for, drop the story.
Turn one story into several videos
One good story can feed a week of posts:
- A News brief the day it breaks.
- A Whiteboard explainer of how it works.
- A One-liner asking your audience what they think.
- A Countdown comparing it with the alternatives.
See all the formats in 10 faceless reel styles.
What to avoid
- Re-uploading someone else's video. Retell the story in your own words and visuals.
- Chasing trends outside your niche. A viral topic your followers don't care about brings views but not followers.
- Stale stories. By the time a story is everywhere, the early videos have already taken the views. Speed matters.
Skip the 20 minutes
Make Viral Reels has a viral finder built in: it shows the top YouTube videos, Hacker News posts and news stories in your niche this week. Search any topic, pick a story, choose a style, and it turns the story into a finished vertical video with voice, captions and music, plus its title, description and hashtags.